"TESTED SALESMANSHIP"
The Famous Course by Elmer Wheeler — Developing "Word Magic" for Today's Competitive Selling.
Learn the Timeless Psychological Triggers That Turned Simple Sentences into Millions in Sales
This is a practical course in successful selling built on raw results—not classroom theory, but real practice.
Master the exact demonstrations, discussions, and actual TESTED sales techniques required to effectively SELL yourself, your ideas, your services, your product, and your company.
The Hiring Standard
At the height of the Institute's reach, major corporations and retail firms maintained a strict employment standard: they openly refused to hire sales professionals who had not formally passed through the Elmer Wheeler Career Course in Tested Salesmanship.
Stadium-Level Pull
As the nation's premier corporate sales consultant, Elmer's methods drew unparalleled crowds—famously packing more than 20,000 professionals into the Dallas Cotton Bowl for a single training lecture.
Military Adoption
This exact curriculum was reliable enough to be officially adopted by the U.S. Marine Corps for recruiter training, utilized monthly by the U.S. Air Force, and integrated into the business schools of over 125 universities.
The 5 Foundational Wheelerpoints: Master the exact structural rules of persuasive copywriting and verbal delivery.
Interactive Word Laboratories: Build your own custom-tailored sales scripts using original, fillable worksheet templates.
Advanced Closing & Objection Methods: Deploy pre-tested tactical closures like the "Ask Which" formula and the single-word "Why" stopper.
The Rare Historic Media Vault: Stream the complete, original 1952 color training film and master audio recordings directly within your lessons.
This is Brass Tacks Training—Two Feet on the Ground.
In 1948, the Elmer Wheeler Sales Training Institute launched a revolutionary program designed for one specific purpose: to take ambitious professionals and hand them a No. 1 Career.
This isn't high-flown psychological theory. It is the strength of simple, proven word formulas taught so simply that you can deploy them the very next day. Originally delivered in intensive, high-ticket weekly evening sessions at premier business colleges and corporate headquarters, this curriculum was built over 17 years of field-testing on thousands of active sales floors.
Today, that exact institutional curriculum has been fully adapted for the digital age—giving you the exact same competitive edge that built the top earners of a generation.
The Only Surviving Master Archive
To back up your training, you are receiving exclusive digital access to historical assets unavailable anywhere else on earth. Your enrollment unlocks three complete reference vaults:
1. The Re-Created Institutional Course
A meticulous, interactive digital modernization of the legendary corporate training program. This curriculum delivers the identical, battle-tested "Word Laboratory" training and tactical sales formulas that were once reserved exclusively for major corporations and top-tier sales floors.
Mega-Bonus
2. The Complete Literature Estate
Instant Library Download: You receive digital access to Elmer Wheeler’s entire legendary 19-volume book catalog, alongside his complete archive of rare training pamphlets and industry-specific pocket booklets.
Includes Master Works: Tested Sentences That Sell, Sizzlemanship, Tested Ways to Close the Sale, Selling Dangerously, and the exact specialized booklets distributed exclusively to original Institute clients.
3. Media Vault & Lifetime Access
Get permanent, streaming access to rare, restored media assets embedded directly within your lessons. Train your ears using the original "Selling the Sizzle" master LP audio program and study Elmer’s physical delivery in the complete 1952 color training film—yours to keep forever with zero recurring fees.
Curriculum Breakdown
MORE THAN LESSONS. IT'S AN EDUCATION.
Traditional training shows you what to say. Our interactive modernization shows you exactly what, how, and why human persuasion works. We don't skip a single step.
▶ STEP-BY-STEP MODULES
Full, step-by-step interactive digital walkthroughs of the core institutional Word Laboratory curriculum.
📋 DIGITIZED PDF PLANS
Dimensioned reference literature, word formula outlines, and master study guides ready for instant download.
⚙️ CALIBRATION WORKSHOPS
Get your vocal delivery, timing, pacing, and verbal shorthand dialed in and stay dialed in.
💡 DESIGN DECISIONS EXPLAINED
Understand the deep psychological "why" behind every sentence, closure, and consumer reaction.
🤝 SKILLS YOU'LL USE FOREVER
Timeless, foundational verbal formulas that you can seamlessly apply to any modern product or industry.
♾️ LIFETIME MASTER ACCESS
Access your entire historical media archive, text files, and future curriculum additions whenever, forever.
You Need the Elmer Wheeler Course in "Tested Salesmanship" . . . IF:
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1. You want to increase your sales and salary.
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2. You are looking for a bigger selling job.
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3. You are running out of alibis for losing sales.
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4. You want to lick the fear of meeting people.
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5. You lack enthusiasm.
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6. You want to switch to selling and profit from it.
Secure Your Enrollment Today
The original live institutional course required a major corporate commitment and 20 weeks of intensive classroom attendance. Today, you get lifetime access to the entire interactive digital curriculum, the rare 1952 training media, and the complete out-of-print literature archive for a fraction of that investment.
"America Needs a Million Salesmen"
TRAIN NOW! . . . THIS SUCCESSFUL WAY
Regular Institutional Price: $295
Special Launch Price: $195
🔒 Secure Enrollment Includes 100% Lifetime Access & All Future Updates.
Please Note: To ensure optimal performance for our interactive digital word laboratories, enrollment slots at this special $195 promotional price are strictly limited. Lock in your reservation today to guarantee immediate access to the full historical vault.